The Details:

When asked to design new advertisements for this MINI project, I chose to further develop MINI's current 'You-ification' campaign. MINI offers the option to customize every vehicle to suit each buyer's personality. Because of this unique option, I created the concept and tagline, "Accessorize. Make YOUR statement."

I decided to target my campaign toward a female audience, aiming to widen this classic luxury brand's buyers market - all while featuring the playful use of MINI's vehicle size.

These ads were created for use in magazines, billboards and building advertisements.